Prospectus: The Yellow Book 1 (Apr. 1894)
Announcement

The Yellow Book An Illustrated Quarterly


Volume I April, 1894

London: Elkin Mathews & John Lane
Price Five Shillings Net

Contributers to Volume I.


(To appear on Monday, April 16th.)

Authors

Max Beerbohm

John Oliver Hobbes

Arthur Christopher Benson

Henry James

Hubert Crackanthorpe

Richard Le Gallienne

Ella D'Arcy

George Moore

John Davidson

George Saintsbury

George Egerton

Fred M. Simpson

Richard Garnett

Arthur Symons

Edmund Gosse

William Watson

Henry Harland

Arthur Waugh


Artists

Sir Frederick Leighton, P. R. A.

Aubrey Beardsley

J. T. Nettleship

R. Anning Bell

Joseph Pennell

Charles W. Furse

Will Rothenstein

Laurence Housman

Walter Sickert

The Bodley Head
Vigo Street, W.
The Yellow Book
An Illustrated Quarterly
THE aim of the Publishers and Editors of THE YELLOW
BOOK is to depart as far as may be from the bad old
traditions of periodical literature, and to provide an
Illustrated Magazine which shall be beautiful as a piece
of bookmaking, modern and distinguished in its letter-
press and its pictures, and withal popular in the better sense of the
word. It is felt that such a Magazine, at present, is conspicuous
by its absence.

IN point of mechanical excellence THE YELLOW BOOK will be
as nearly perfect as can be made. the present announce-
ment shows the size and shape of the paper (now being especially
woven) on which it will be preinted, as well as the type that will
be used, and the proportion of text and margin. It will contain
256 pages, or over, and will be bound in limp yellow cloth.

AMONGST the artists who will contribute drawings are
SIR FREDERICK LEIGHTON, P. R. A., AUBREY BEARDSLEY,
R. ANNING BELL, CHARLES W. FURSE, L. B. GOOLD,
MAURICE GREIFFENHAGEN, WILLIAM HYDE, LAURENCE HOUS-
MAN, J. T. NETTLESHIP, J. BERNARD PARTRIDGE, JOSEPH
PENNELL, WILL ROTHENSTEIN, WALTER SICKERT, WILSON
STEER, ALFRED THORNTON, and others. The pictures will in
no case serve as illustrations to the letter-press, but each will
stand by itself as an independent contribution. Among the
features of this depeartment will be a series of new and artistic
book-plates. In the matter of reproduction care will be taken to
secure the finest possible results--results which, it is hoped, will
surpass even the best obtained in France and America.

THE following is an incomplete list of those who will con-
tribute articles, stories, and poems to THE YELLOW BOOK:-

E. TRELAWNY BACKHOUSE HENRY JAMES
MAX BEERBOHM LIONEL JOHNSON
A. C. BENSON RICHARD LE GALLIENNE
HUBERT CRACKANTHORPE STANLEY V. MAKOWER
ELLA D'ARCY THEO MARZIALS
JOHN DAVIDSON GEORGE MOORE
AUSTIN DOBSON WALTER PATER
MENIE MURIEL DOWIE ELIZABETH ROBINS PENNELL
ERNEST DOWSON RICHARD PRYCE
GEORGE EGERTON ERNEST RHYS
LANOE FALCONER GEORGE SAINTSBURY
MICHAEL FIELD CHARLES SIBLEY
JEAN DE FRANCE OSWALD SICKERT
NORMAN GALE F. M. SIMPSON
RICHARD GARNETT ARTHUR SYMONS
EDMUND GOSSE NETTA SYRETT
KENNETH GRAHAME BEERBOHM TREE
FREDERICK GREENWOOD WILLIAM WATSON
HENRY HARLAND ARTHUR WAUGH
FRANK HARRIS CHARLES WHIBLEY
JOHN OLIVER HOBBES W. B. YEATS
SELWYN IMAGE I. ZANGWILL

IT will be seen from this that it is the intention of THE
YELLOW BOOK to present a fresh, briliiant, varied, and divert-
ing table of contents. In many ways its contributors will employ
a freer hand than the limitations of the old-fashioned periodical
can permit. It will publish no serials; buts its complete stories
will sometimes run to a considerable length in themselves. Thus
the tiresome "choppy" effect of so many magazines will be
avoided. And while THE YELLOW BOOK will seek always to
preserve a delicate, decorous, and reticent mien and conduct, it
will at the same time have the courage of its modernness, and not
tremble at the frown of Mrs. Grundy.

ALTOGETHER, it is expected that THE YELLOW BOOK
will prove most interesting, unusal, and important pub-
lication of its kind that has ever been undertaken. It will be

charming, it will be daring, it will be distinguished. It will be a
book--a book to be read, and placed upon one's shelves, and read
again; a book in form, a book in substance; a book beautiful to
see and convenient to handle; a book with style, a book with
finish; a book that every book-lover will love at first sight; a
book that will make book-lovers of many who are now indifferent
to books.

THE YELLOW BOOK will contain no advertisements other than
publishers' lists.

THE first volume of THE YELLOW BOOK will be published
on April 16, 1894. Subsequent volumes will appear on the
15th of July, the 15th of October, the 15th of January, and so
from quarter to quarter, it is hoped, ad infinitum.

THE subscription to THE YELLOW BOOK will be one pound
a year. The price of each volume separately will be five
shillings net.
-----------------------------------------------------------

Price 1 A YEAR
OR 5s. A QUARTER
Form of Order
To..........................
BOOKSELLER
Please enter...................... name as Subscriber
to THE YELLOW BOOK for one year, and forward the
Parts to ..................... quarterly as issued
Name....................................................
Address.................................................
Date.........................................





MLA citation: Prospectus: The Yellow Book 1 (Apr. 1894). Mark Samuels Lasner Collection, on loan to the University of Delaware Library, Newark. The Yellow Nineties Online. Ed. Dennis Denisoff and Lorraine Janzen Kooistra. Ryerson University, 2011. Web. [Date of access]. http://www.1890s.ca/HTML.aspx?s=YBV1_prospectus.html